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Company Name

Fuji Kiko Co.,Ltd.

Headquarters:

3131 Washizu Kosai-shi Shizuoka-ken, 431-0431, Japan

Homepage:

http://www.fujikiko-group.co.jp/ 

Business
Segment :

Fuji Kiko Co., Ltd., jointly with Hsin Chong International Investment Ltd. of Taiwan and Tachi-S Co., Ltd. of Japan, will establish a new company in China in January 2011. The new entity, which will be named Zhejiang Fu Chong Tai Automotive Parts Co., Ltd., will develop and manufacture automotive seat structure components in Jiashan, Zhejiang Province. The joint-venture company will start assembly operations for seat structure parts in November 2011, intending to produce each components in-house as well in the future. The 12 million USD venture will be 51.0 percent owned by Fuji Kiko, 40.0 percent by Hsin Chong International Investment, and 9.0 percent by Tachi-S. (From a press release on December 3, 2010)

 

2010-4

Fuji Kiko Co., Ltd. announced that it has established a joint venture with CRH Automotive GmbH, a German seat structure manufacturer, inside the headquarters of CRH Automotive, Solingen, NRW, Germany. A CRH Automotive plant in Hungary will produce auto seat recliner parts for Japanese automakers' plants in Europe, which have been hitherto supplied by Fuji Kiko, and the new joint venture, Fuji Kiko Hammerstein Automotive GmbH (FUHA), will sell these mechanism elements and components of seats. Fuji Kiko holds 51% shares of FUHA, capitalized at 7.5 million yen, while CRH Automotive holds 49%. Approx. 2.25 billion yen sales are expected for 2014. Although having only a sales function right now, FUHA will be adding development and production functions in the medium term.
(From an article in the Nikkan Jidosha Shimbun on April. 22, 2010)

2009-2

Fuji Kiko Co., Ltd., a leading seat system parts supplier in Japan, announced on Feb. 4, 2009 emergency measures, including voluntary partial return of executive salaries and workforce reduction. Its headquarters at Kosai City, Shizuoka Pref. will be relocated to its Arai Factory and the land and buildings will be sold. It will also consolidate its production operations at home and abroad. Details of the emergency measures include: 1) To raise the cutback rate of the executive remuneration to 25% from February; 2) To reduce operating officers' remuneration by 20% and managerial officials' monthly salaries by 10% from February; 3) To reduce irregular workers to 160 by the end of February and to zero by the end of April from 400 as of the end of 2008; 4) To reassign 100 workers from indirect departments to the factory floor including 60 already transferred after January this year; and 5) To freeze facility and development investments except for new vehicle models. The auditors will also voluntarily return 25% of their remuneration from February. (From an article in the Nikkan Jidosha Shimbun on Feb. 5, 2009)

2008-1

Fuji Kiko Co., Ltd. announced the planned merger of its consolidated subsidiary Wakaizumi Fuji Kiko. The merger is due to become effective on March 1, 2008. Wakaizumi Fuji Kiko primarily engages in the machining of shifter parts manufactured at Fuji Kiko''s Honjo Plant. Fuji Kiko, by taking over the operations of Wakaizumi Fuji Kiko, will improve the efficiency of its management system as a group. This merger scheme will result in the dissolution of Wakaizumi Fuji Kiko. (From a press release on Jan. 29, 2008)

2007-11

Fujikiko Co., Ltd. has developed a new cable column with mechanical clutch system as a safety device for SBW (Steer By Wire), the new automobile steering system. In the event of a failure of the SBW system, this device enables the vehicle to be steered mechanically by a cable. Its unique clutch mechanism has made an instant switching-over possible. The cable system is space efficient and does not impair an SBW's feature, safety in a collision. Fujikiko will focus its efforts on making technical proposals to automakers and parts suppliers to win business early. The new device, developed jointly with its largest shareholder, JTEKT Corp., maintains a safe, steerable condition for a vehicle in the event of an SBW's failure. Application of a thin cable in the link mechanism has greatly expanded the possibility of layout design, assured reliable performance and eliminated risks by shafts in a collision. (From a story in the Nikkan Jidosha Shimbun on Nov. 10, 2007)

2007-10

Fuji Kiko Co., Ltd. announced the development of a new compact and light-weighted electric-powered tilt and telescopic steering column and the plan to start the mass production in the near future. The new smaller steering column forms a better combination with a column-type electric power steering unit and creates more knee space for a driver, providing improved safety at the time of an accident. In addition, the new product features higher rigidity against lateral force, reduced motor noise as well as improved perception of quality of the steering arrangement. A tilt and telescopic steering column is a mechanism to freely adjust steering wheel positions up and down (tilt), and back and forth (telescopic). Specifically, with a motorized adjustment mechanism, it is possible to add functions such as a capacity to memorize multiple drivers' steering wheel positions as well as a function to tilt away the steering wheel for ease when getting on and off the vehicle. The motorized version is now used mainly on luxury cars. But the company expects the application will expand to mid-sized sedans and SUVs in the future. (From a story in the Nikkan Jidosha Shimbun on Oct. 22, 2007)

2006-8

Avon Rubber announced that it had entered into a conditional agreement to sell Avon Automotive to Petrol Automotive Holdings Inc., a company established and controlled by Red Diamond Capital Partners, L.P. and a management team led by Leland Richards.(From a press release on Aug.14, 2006)

2006-6

Showa Corporation will reinforce its development function in North America, to which it will shift development of a propeller shaft, a main component of the drive system, designed for the U.S. market. The company will complete setup of test facilities as well as increase the number of engineers by the end of fiscal 2006. In North America, the company started to deliver propeller shafts produced in its Canadian plant to DaimlerChrysler in January 2006. It aims to enhance its competitive edge by setting up a comprehensive system from development to production there, expecting growing new businesses focused on SUVs. Currently 30 engineers are working there. Showa has already shifted designing of a shock absorber and tuning of a power steering from Japan to the U.S., followed by development of a propeller shaft. By localizing development of such major products, Showa intends to expand the follow-up system for its current customers, Honda and DaimlerChrysler as well as to integrate development and production divisions for shortening development period and improving efficiencies. (From a story in the Nikkan Jidosha Shimbun on Jun. 14, 2006)

2006-5

Delphi is supplying its Forewarn(R) Back-Up Aid, DVD rear seat entertainment system and satellite radio receiver for the all new Ford Explorer. Delphi's Forewarn dual-beam radar back-up aid helps drivers avoid back-up accidents by audibly alerting the driver of objects in the rear vehicle path. These alerts - beeps - vary in intensity and rate to indicate how close the driver is to an object. (From a press release on May 15, 2006)

2006-3

In January 2006, Changzhou Guangyang Bearing Co., Ltd. Received the Excellent Supplier'''s Award for 2005 from Dongfeng Motor Co., Ltd. Commercial Vehicle and FAW Car. It also announced in March of the year that it had received the Excellent Supplier's Award for 2005 from Va,leo's Chinese subsidiary Nanjing Valeo Clutch Co., Ltd..

-The Company is engaged in the three following businesses: the steering column business, seating business and powertrain business. It is working to expand its operations through manufacturing and selling the products produced at these businesses.

Products:

Steering Parts

Product

Main Customer

Steering Column

Tilt & telescopic steering columns with popup 

-

Electric upper tilt & telescopic steering column

EPS rake tilt steering column

Intermediate Shaft

Bellows type intermediate shaft

Nissan

Intermediate shaft with tube-in-tube type dumper

Nissan

Intermediate shaft with rubber coupling type damper

Honda

Joint

U-Joint made by sheet metal stumping

Nissan


Seat Parts

Product

Main Customer

Seat Adjuster

Power seat adjuster system

Nissan

Manual seat adjuster system (loop type)

Suzuki

Seat Recliner

Manual seat recliner (internal gear type)

Nissan

Manual seat recliner (external gear type)

Daihatsu
Fuji Heavy Industries

Manual rear seat recliner (external gear type)

Fuji Heavy Industries

Power seat recliner

Nissan

Manual seat recliner (for table seat back)

Nissan

Seat Slide

Manual seat slide

Nissan

Manual seat slide (loop type)

Suzuki

Height Adjuster, Other

Seat height adjuster

Nissan

Manual seat height adjuster

Suzuki

Brake mechanism and locking mechanism for seat

Nissan
Honda
Fuji Heavy Industries
Suzuki
Daihatsu
Isuzu


Engine Parts

Product

Main Customer

Pulley

Crank shaft pulley (with damper and without damper)

Nissan
Aichi Machine Industry
Nissan Kohki
Suzuki

Idler pulley

Nissan
UD Trucks
Aichi Machine Industry
Nissan Kohki
Nissan Shatai
Fuji Heavy Industries
Isuzu

Auxiliary pulley (for water pump and air conditioner)

Nissan
Aichi Machine Industry
Nissan Kohki
Suzuki
Isuzu

Drive Plate
Mission Parts

Drive plate

Nissan
UD Trucks
Nissan Kohki
Suzuki
Honda
Toyota

Mission parts

Nissan
JATCO
Aichi Machine Industry


Shifter Parts

Product

Main Customer

A/T Shifter for motor assist

-

A/T Shifter (M mode type)

Nissan Motor

 

Customers:

Nissan, Suzuki, Nissan Shatai, UD Trucks, Honda, Aichi Machine Industry, Nissan Kohki, Mitsubishi Motors, Isuzu, Fuji Heavy Industries, Toyota, Mitsubishi Heavy Industries, Johnson Controls, Kanzaki Kokyukoki Manufacturing, JTEKT, Tachi-S, Jatco, NHK Spring, Unisia Jecs, Shigeru, TS Tech, NTN, Fuji Seat, Calsonic Kansei, Tokai Rubber Industries

Number of Employees:

3,450 employees (As of Mar. 31, 2011)

Shareholders :

-Capital and business alliance with Tachi-S Co., Ltd. and JTEKT Corp. from Toyota Group.

Board Member :

Nobuyoshi Hisada (President and CEO)

Business Highlights :

R&D Expenses

(in millions of JPY)

 

 

FY2010

Overall

 1,476

-Steering column business

 729

-Seating business

 477

-Powertrain business

 269


-The Company has 364 individuals engaged in R&D activities, including those who are involved with prototypes and testing.
-As of the end of March 2011, the Company had acquired 350 industrial property rights, acquiring 126 within Japan and 224 outside Japan.

R&D Activities

 Steering column business
-The Company is working to reduce product costs and weight while trying to improve safety and product appeal. It will do this by improving the level of plastic forming technologies it uses. It plans to achieve this by reaching the required level of functions and performance demanded for steering columns by utilizing the most optimal mechanisms and designs.
-The Company is addressing the issues and needs surrounding globalization; enhancing its framework for conducting development activities in three regions (Japan, Europe, and the U.S.A.); and improving its competitive edge and product lineup by taking customer demand in the U.S.A. and Europe into consideration.
-The Company is jointly developing future technologies and products with automakers and system manufacturers to improve running performance.
-The Company conducted joint development activities with JTEKT Corporation, taking in development staff from the other company. The aim is to benefit from synergy effects found between the companies, which include, for example, ways to reduce development time.

Seating business
-The Company worked on developing functional core components and systems used in seats, such as seat recliners, height adjusters and slides. In response to the growing needs for environmental measures, safety, and comfort, the Company is engaged in reducing the size, weight and cost of products, as well as improving their strength and functions in addition. It is also developing products that can satisfy the seating layouts used in RV vehicles, hoping to improve their  usability so as to satisfy increasingly diverse customers' demands.
-The Company conducted joint development activities with Tach-S Corporation, taking in development staff from the other company. The aim is to benefit from synergy effects found between the companies, which include, for example, improvement of development speed.

Powertrain Business:
Shifters
-The Company is engaged in R&D activities to develop general, automotive shifters, in order to greatly boost its competitive advantages in the shifter sector through reducing costs and making products lighter in weight by improving product designs. In addition, the Company continues to work on R&D activities that enhance the commercial appeal of its products, such as improving maneuverability and reducing noise. Furthermore, the Company is in the midst of developing products that are compatible with future, compact gear systems.

Engine Parts
-In the area of mechanical drive parts such as pulleys and drive-plates, the Company is making use of its forming technology to add thickness,  and its screw-slotting technology to make slots in metal plates, and are typical of its proprietary technology and expertise in plastics forming and analysis. As a result, the Company is continuing its R&D activities on pulleys of various shapes that respond to the market needs for creating sheet metal.

Partts for Large-size Vehicles
-The Company is conducting R&D activities that incorporate fundamental, customer specifications. It is developing parts for large-size vehicles, mainly focusing on control parts for both automatic and manual transmissions.
 

Technical Transfer Agreements (Inward)

(As of Mar. 31, 2011)

Country

Licensor

Content

Period

German

Keiper GmbH&Co.

Production technology for seat reclining mechanism and head-rest adjusters

Sep. 25, 1987 - Dec. 31, 2011

Patent license for wedge-type seat reclining mechanism

Apr. 18, 1997 - Dec. 31, 2011

Germany

Winkelman Pannhoff GmbH

Production technology for one piece drive-plates

Jan. 29, 1996 - Jan. 28, 2011
(Automatic renewal)

Liechtenstein

ThyssenKrupp Presta AG

Patent cross license agreement for steering columns

Jul. 30, 2007 - Apr. 17, 2017

 

Technical Licensing Agreements (Outward)

(As of Mar. 31, 2011)

Country

Licensee

Content

Period

Taiwan

Taiwan Atsugi Co., Ltd.

Production technology for steering column

Oct. 06, 1992 - Oct. 05, 2011
(Automatic renewal)

Taiwan

Joyu-Fuji Machinery Co., Ltd.

Production technology for A/T device, M/T linkage and pulley

Oct. 08, 1996 - Oct. 07, 2011
(Automatic renewal)

China

Shye Fu Koyo (Xiamen) Mechanical Industry Co., Ltd.

Production technology for steering columns

Dec. 01, 2005 - Nov. 30, 2011
(Automatic renewal)

USA

Douglas Autotech Corporation

Production technology for steering columns and automatic transmission devices

Apr. 01, 2006 -
(for as long as the subject vehicles are still under production)

USA

Fuji Autotech U.S.A L.L.C.

Production technology for seat reclining devices, seat lifters, and seat sliding mechanisms

5 years from Apr. 1, 2006 or the production life of the specific vehicle models

Czech

Fuji Koyo Czech s.r.o.

Production technology for steering columns and intermediate shafts

 Apr. 01, 2006 -
(for as long as the subject vehicles are still under production)

France

Fuji Autotech France S.A.S.

Production technology for seat reclining devices, seat lifters, and seat sliding mechanisms

Apr. 01, 2006 -
(for as long as the subject vehicles are still under production)

Indonesia

PT. Autotech Indonesia

Production technology for steering columns and intermediate shafts

Apr. 01, 2006 -
(for as long as the subject vehicles are still under production)

China

Fuji Autotech Guangzhou Co., Ltd.

Production technology for seat reclining devices, seat lifters, and seat sliding mechanisms

9 years from Jan. 1, 2007

Thailand

Summit Fujikiko Kurata Manufacturing Co., Ltd.

Production technology for steering columns and intermediate shafts

5 years from Jan. 1, 2007 or the production life of the specific vehicle models

China

Guangzhou Changfu Machinery Co., Ltd.

Production technology for automatic transmission shift sectors  

5 years from Jan. 1, 2007 or the production life of the specific vehicle models

India

Sona Fuji Kiko Automotive Ltd.

Production technology for steering columns and intermediate shafts

7 years from Feb. 28, 2008 or the production life of the specific vehicle models

Taiwan

Hsin Chong Machinery Works Co., Ltd.

Production technology for seat reclining devices

5 years from Mar. 18, 2008 or the production life of the specific vehicle models

China

Guangzhou Changfu Machinery Co., Ltd.

Production technology for rod hood support

5 years from Jun. 1, 2010 or the production life of the specific vehicle models

Germany

Fuji Kiko Hammerstein Automotive GmbH

Production technology for seat reclining devices

May 25, 2010 -
(for as long as the subject vehicles are still under production)

 

Affiliates
Companies :

Subsidiaries and Affiliates for the Automotive Parts Related Business

Name

Location

Business segment

Equity
ratio(%)

Consolidated subsidiaries

Kyushu Fuji Kiko Co., Ltd.

Ohita Pref.,
Japan

Steering column business

100.00

Higashi Mikawa Fuji Kiko Co., Ltd.

Aichi Pref.,
Japan

Seating business

100.00

Iwata Fuji Kiko. Co., Ltd.

Shizuoka Pref.,
Japan

Seating business

100.00

Fujikiko Kurata Corporation

Aichi Pref.,
Japan

Steering column business

80.00

Douglas Autotech Corporation

Michigan,
USA

Steering column business
Powertrain business

100.00

Fujikiko of USA Corporation

Kentucky,
USA

Holding company in the USA

100.00

Fuji Autotech USA L.L.C

Kentucky,
USA

Seating business

66.00

Fuji Autotech AB

Eskilstuna,
Sweden

Steering column business

100.00

Fuji Autotech Europe S.A.S.

Beaulieu,
France

Holding company in Europe

85.53

Fuji Autotech France S.A.S

Beaulieu,
France

Steering column business

85.53

Fuji Koyo Czech s.r.o.

Plzen,
Czech

Steering column business

56.96

P. T. Autotech Indonesia

West Jawa,
Indonesia

Steering column business

89.22

Fuji Autotech Guangzhou Co., Ltd.

Guangzhou,
China

Seating business

51.00

Guanhzhou Changfu Machinery Co., Ltd.

Guangzhou,
China

Powertrain business

51.00

Summit Fujikiko Kurata Manufacturing Co., Ltd.

Rayong,
Thailand

Steering column business

51.00

Subsidiary Accounted for under the Equity Method of Accounting

Fuji Autotech Autopecas do Brasil Ltda

Brazil

Steering column business

85.53

Affiliated Companies under the Equity Method

Joyu-Fuji Machinery Co., Ltd.

Pingcheng City,
Taiwan

Powertrain business

24.59

Shye FU Koyo (Xiamen)
Mechanical Industry Co., Ltd.

Fujian Province,
China

Steering column business

35.00

 

Sales Data:

Sales by Segment

(in millions of JPY)

 

 

FY2010

FY2009

Sales

Operating
income

Sales

Operating
income

Steering column business

42,884

2,634

40,379

1,488

Seating business

34,720

1,835

30,088

716

Powertrain business

14,166

991

14,213

431

Consolidated

91,771

5,461

84,681

2,636


Major Product Items of Each Business Sector
Steering column business: Steering columns, Intermediate shafts
Seating business: Recliners, Height adjusters, Seat slides
Powertrain business: Atomatic transmission shifters, Manual transmission shifters, Pulleys, Drive plates, Locker valves for trucks, U volts for trucks, Acceleration pedals, Semi-conductor automatic testing devices, Heat-resistance measuring devices.

Financial Status :

 

Financial Overview

(in millions of JPY)

 

 

FY2010
(ended
Mar. 2011)

FY2009

Rate of
Change(%)

Remarks

Overall

Sales

 91,771

84,681

8.4

Since the Company is actively developing its operations in emerging-market countries, while at the same time thoroughly rationalizing and revamping its operations in developed countries, the Company’s sales increased year-on-year in all regions except Europe. This growth is attributed also to a recovery in demand.

Operating income

 5,461

2,636

107.2

-

Ordinary income

 5,340

2,294

132.8

-

Current net income

 3,328

1,180

182.0

-

Steering column business

Sales

 42,884

40,379

6.2

-

Operating income

 2,634

1,488

77.0

-

Seating business

Sales

 34,720

30,088

15.4

-

Operating income

 1,835

716

156.3

-

Powertrain business

Sales

 14,166

14,213

(0.3)

-

Operating income

 991

431

129.9

-

 

 

 

Source :

http://www.fujikiko-group.co.jp/

 

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อาคารสำนักพัฒนาอุตสาหกรรมรายสาขา (สพข.) ซ.ตรีมิตร กล้วยน้ำไท ถ.พระรามที่ 4 แขวงคลองเตย เขตคลองเตย กรุงเทพฯ 10110
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email : aiu@thaiauto.or.th